Title: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
Topic/Genre: Marketing & Sales
Publication Date: November 7, 2011
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Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His last book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. His new book, The End of Business as Usual introduces businesses to the emergence of a new generation of connected consumers.