

Title: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
ISBN: 9781118026984
Topic/Genre: Business
Publication Date: August 11, 2011
Price: $19.95
Availability: Ongoing
Fee, contact us for details.
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.
His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.
Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more.
Affiliations: Board of advisors of HubSpot, board of advisors of Eloqua, board of advisors VisibleGains, board of advisors of Newstex, advisory board of the Grateful Dead Archive at UC Santa Cruz, member of the digital media advisory board of HeadCount, board of directors of Nashaquisset, previous board of directors at NewsWatch (sold to Yahoo Japan) and Kadient (merged with Sant).
Author Websites:
www.WebInkNow.com
www.davidmeermanscott.com