

Title: Neuromarketing For Dummies
ISBN: 978-1-118-51858-8
Topic/Genre: Strategic Marketing
Publication Date: August 2013
Price: $22.99
Availability: Ongoing
No Fee for Seattle area events. Negotiable based on event and location
Andrew Pohlmann has been a leader in business strategy and marketing for over 20 years. In 2008, he led the development of the world’s first global neuromarketing consultancy, helping numerous Fortune 100 and Global 50 firms integrate neuromarketing techniques into their understanding of consumer behavior.
Andrew has held senior leadership roles at Citigroup, JPMorgan Chase, Alticor, and MorseBest Innovation, specializing in corporate strategy, product development, business development, and marketing. He has a deep background in management consulting and entrepreneurship, having helped launch two companies to acquisition. Andrew’s experience has spanned multiple industries and regions, including both institutional and consumer clients in North America, Europe, and Asia.
Andrew has appeared at various events and programs around the globe with CNN International, American Marketing Association, ESOMAR, Nielsen 360, Institute for International Research, American Research Foundation, Ad Week and Foros El Spectador. His informative and entertaining presentations will help your organization apply the latest insights from brain research and neuromarketing.
Author Websites
www.intuitiveconsumer.com
www.linkedin.com/in/andrewpohlmann
<img title=”SteveGenco” src=”http://WileyAuthoritiesSpeak.com/wp-content/uploads/2013/06/SteveGenco-263×300.jpg” alt=”SteveGenco” width=”230″ height=”300″ />
<strong>Title:</strong> <span style=”font-size: 12px;”>Neuromarketing For Dummies</span>
<strong>ISBN:</strong> <span style=”font-family: Lato, sans-serif; color: #1d2626;”><span style=”line-height: normal;”>978-1-118-51858-8</span></span>
<strong>Topic/Genre:</strong> Strategic Marketing
<strong>Publication Date:</strong> August 2013
<strong>Price:</strong> $22.99
<strong>Availability: </strong>Ongoing
<strong>Fee.</strong>
<p style=”margin-top: 7.5pt; margin-right: 0in; margin-bottom: 7.5pt; margin-left: 0in; text-align: justify; line-height: 16.5pt;”><span style=”font-size: 11.5pt; font-family: "Segoe UI","sans-serif"; color: #333333;”><strong>Steve Genco</strong> is a pioneer in the field of neuromarketing. In 2006, he founded one of the first neuromarketing research firms. From 2009 to 2012, he was Chief Innovation Officer at another leading neuromarketing vendor. He is currently Managing Partner at Intuitive Consumer Insights LLC, helping world-class clients develop and execute market research programs and business strategies that blend traditional research techniques with the latest advances in neuromarketing tools and technologies.</span></p>
<p style=”margin-top: 7.5pt; margin-right: 0in; margin-bottom: 7.5pt; margin-left: 0in; text-align: justify; line-height: 16.5pt; background-color: rgba(255,255,255,0.901961);”><span style=”font-size: 11.5pt; font-family: "Segoe UI","sans-serif"; color: #333333;”>Steve has over 20 years of experience as a consumer research innovator, entrepreneur, management consultant, social science researcher, and educator. Prior to entering the business world, he was a teacher and researcher in political science, specializing in public opinion polling and executive decision making. He holds a PhD in Political Science from Stanford University.</span></p>
<p style=”margin-top: 7.5pt; margin-right: 0in; margin-bottom: 7.5pt; margin-left: 0in; text-align: justify; line-height: 16.5pt; background-color: rgba(255,255,255,0.901961);”><span style=”font-size: 11.5pt; font-family: "Segoe UI","sans-serif"; color: #333333;”>Steve is an engaging speaker who can deliver a compelling presentation to your company, group or event. He specializes in bringing to life the latest findings and insights from brain research and neuromarketing, emphasizing how they are relevant to our day-to-day lives as business persons, consumers, and citizens.</span></p>
<p style=”text-align: justify;”><span style=”text-decoration: underline;”><strong>Author Websites</strong></span></p>
<strong><a href=”http://www.intuitiveconsumer.com”>www.intuitiveconsumer.com</a></strong>
<strong><strong> <a href=”http://www.linkedin.com/in/sjgenco”>www.linkedin.com/in/sjgenco</a></strong></strong>
<p style=”text-align: justify;”><span style=”text-decoration: underline;”>
</span>