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Andrew Pohlmann

9781118518588.pdf

Andrew_5030T_v2_BW

Title: Neuromarketing For Dummies

ISBN: 978-1-118-51858-8

Topic/Genre: Strategic Marketing

Publication Date: August 2013

Price: $22.99

Availability: Ongoing

No Fee for Seattle area events. Negotiable based on event and location

Andrew Pohlmann has been a leader in business strategy and marketing for over 20 years. In 2008, he led the development of the world’s first global neuromarketing consultancy, helping numerous Fortune 100 and Global 50 firms integrate neuromarketing techniques into their understanding of consumer behavior.

Andrew has held senior leadership roles at Citigroup, JPMorgan Chase, Alticor, and MorseBest Innovation, specializing in corporate strategy, product development, business development, and marketing. He has a deep background in management consulting and entrepreneurship, having helped launch two companies to acquisition. Andrew’s experience has spanned multiple industries and regions, including both institutional and consumer clients in North America, Europe, and Asia.

Andrew has appeared at various events and programs around the globe with CNN International, American Marketing Association, ESOMAR, Nielsen 360, Institute for International Research, American Research Foundation, Ad Week and Foros El Spectador. His informative and entertaining presentations will help your organization apply the latest insights from brain research and neuromarketing.

Author Websites

www.intuitiveconsumer.com

www.linkedin.com/in/andrewpohlmann


<img title=”SteveGenco” src=”http://WileyAuthoritiesSpeak.com/wp-content/uploads/2013/06/SteveGenco-263×300.jpg” alt=”SteveGenco” width=”230″ height=”300″ />
<strong>Title:</strong> <span style=”font-size: 12px;”>Neuromarketing For Dummies</span>
<strong>ISBN:</strong> <span style=”font-family: Lato, sans-serif; color: #1d2626;”><span style=”line-height: normal;”>978-1-118-51858-8</span></span>
<strong>Topic/Genre:</strong> Strategic Marketing
<strong>Publication Date:</strong> August 2013
<strong>Price:</strong> $22.99
<strong>Availability: </strong>Ongoing
<strong>Fee.</strong>
<p style=”margin-top: 7.5pt; margin-right: 0in; margin-bottom: 7.5pt; margin-left: 0in; text-align: justify; line-height: 16.5pt;”><span style=”font-size: 11.5pt; font-family: &quot;Segoe UI&quot;,&quot;sans-serif&quot;; color: #333333;”><strong>Steve Genco</strong> is a pioneer in the field of neuromarketing. In 2006, he founded one of the first neuromarketing research firms. From 2009 to 2012, he was Chief Innovation Officer at another leading neuromarketing vendor. He is currently Managing Partner at Intuitive Consumer Insights LLC, helping world-class clients develop and execute market research programs and business strategies that blend traditional research techniques with the latest advances in neuromarketing tools and technologies.</span></p>
<p style=”margin-top: 7.5pt; margin-right: 0in; margin-bottom: 7.5pt; margin-left: 0in; text-align: justify; line-height: 16.5pt; background-color: rgba(255,255,255,0.901961);”><span style=”font-size: 11.5pt; font-family: &quot;Segoe UI&quot;,&quot;sans-serif&quot;; color: #333333;”>Steve has over 20 years of experience as a consumer research innovator, entrepreneur, management consultant, social science researcher, and educator. Prior to entering the business world, he was a teacher and researcher in political science, specializing in public opinion polling and executive decision making. He holds a PhD in Political Science from Stanford University.</span></p>
<p style=”margin-top: 7.5pt; margin-right: 0in; margin-bottom: 7.5pt; margin-left: 0in; text-align: justify; line-height: 16.5pt; background-color: rgba(255,255,255,0.901961);”><span style=”font-size: 11.5pt; font-family: &quot;Segoe UI&quot;,&quot;sans-serif&quot;; color: #333333;”>Steve is an engaging speaker who can deliver a compelling presentation to your company, group or event. He specializes in bringing to life the latest findings and insights from brain research and neuromarketing, emphasizing how they are relevant to our day-to-day lives as business persons, consumers, and citizens.</span></p>
<p style=”text-align: justify;”><span style=”text-decoration: underline;”><strong>Author Websites</strong></span></p>
<strong><a href=”http://www.intuitiveconsumer.com”>www.intuitiveconsumer.com</a></strong>
<strong><strong> <a href=”http://www.linkedin.com/in/sjgenco”>www.linkedin.com/in/sjgenco</a></strong></strong>
<p style=”text-align: justify;”><span style=”text-decoration: underline;”>
</span>

Steve Genco

9781118518588.pdf

SteveGenco

Title: Neuromarketing For Dummies

ISBN: 978-1-118-51858-8

Topic/Genre: Strategic Marketing

Publication Date: August 2013

Price: $22.99

Availability: Ongoing

Fee, Negotiable based on event and location.

Steve Genco is a pioneer in the field of neuromarketing. In 2006, he founded one of the first neuromarketing research firms. From 2009 to 2012, he was Chief Innovation Officer at another leading neuromarketing vendor. He is currently partnering with Intuitive Consumer Insights LLC, helping world-class clients develop and execute market research programs and business strategies that blend traditional research techniques with the latest advances in neuromarketing tools and technologies.

Steve has over 20 years of experience as a consumer research innovator, entrepreneur, management consultant, social science researcher, and educator. Prior to entering the business world, he was a teacher and researcher in political science, specializing in public opinion polling and executive decision making. He holds a PhD in Political Science from Stanford University.

Steve is an engaging speaker who can deliver a compelling presentation to your company, group or event. He specializes in bringing to life the latest findings and insights from brain research and neuromarketing, emphasizing how they are relevant to our day-to-day lives as business persons, consumers, and citizens.

Author Websites

www.intuitiveconsumer.com

www.linkedin.com/in/sjgenco

John Carruci

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John Carucci

Title: Digital SLR Video and Filmmaking For Dummies

ISBN: 978-1-118-36598-4

Topic/Genre: Photography/Filmmaking

Publication Date: February 2013

Price: $29.99

Availability: Ongoing

No Fee

John Carucci has written more than one hundred articles on photography, video, and technology. His work has appeared in many publications including American Photo, Photo Insider, and Popular Photography Magazine, where he served as a contributing editor.

Carucci works as an entertainment news producer for Associated Press Television where he conducts studio interviews, covers field assignments (red carpets, news events, interviews, etc.), script writing, and editing both television packages and online segments.  He has covered numerous events in his role as producer including the Toronto International Film Festival, the Super Bowl, and the Tony Awards. In addition to his television work, he also writes general news stories on the entertainment beat. Prior to that appointment, he was a photo editor covering sports, national, international, and features.

Carucci has worked behind the camera as a producer and director for numerous video projects, and has directed several music videos.

Author Websites

www.johncarucci.com

www.twitter.com/jacarucci

www.facebook.com/carucci.dummies.dslr


John J. Vento

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JVento

Title: Financial Independence (Getting to Point X): An Advisor’s Guide to Comprehensive Wealth Management

ISBN: 978-1-118-46021-4

Topic/Genre: Finance

Publication Date: April 2013

Price: $40.00

Availability: Ongoing

Fee, contact us for details

John J. Vento is the president of a New York City-based certified public accounting firm as well as the Certified Financial Planning® firm of Comprehensive Wealth Management Ltd., since 1987. His firm works with clients throughout the country and is focused on professional practices, high-net-worth individuals, and those committed to becoming financially independent. He has been the keynote speaker at various seminars and conferences throughout the United States, which focus on tax and financial strategies that create wealth.

John graduated from Pace University with a bachelor ’s degree in business administration in public accounting, and continued on to earn an MBA in taxation from St. John ’s University. He is a certified public accountant (CPA) and a member of the American Institute of Certified Public Accountants and the New York State Society of Certified Public Accountants. John is also a Certified Financial Planner™ (CFP®). He holds a Series 7 stock broker license and a Series 24 security principal license.

John brings with him his vast experience from working with KPMG LLP, one of the “Big Four” CPA firms, where he specialized in audits of the medical and dental profession and the financial service industry. He has been an adjunct professor at St. Francis College in Brooklyn, New York, as well as Wagner College in Staten Island, New York. John has also been an advocate for promoting financial literacy and has been a lecturer throughout the New York City Public Library system.


Bryan W. Mattimore

9781118134276 cover.indd

Mattimore-Brya

Title: Idea Stormers: How to Lead and Inspire Creative Breakthroughs

ISBN: 978-1-118-13427-6

Topic/Genre: Innovation/General Business

Publication Date: September 2012

Price: $26.95

Availability: Ongoing

Fee, contact us for details

Bryan W. Mattimore is president and cofounder of The Growth Engine Company, LLC, an innovation agency based in Norwalk, Connecticut. In the last twenty-five years, Bryan has facilitated over one thousand brainstorming sessions, moderated over five hundred creative focus groups, and managed over two hundred successful innovation projects for a wide variety of Fortune 500 clients. A cum laude graduate of Dartmouth, where he majored in psychology, he is also the inventor of the creativity training game Bright Ideas® and author of the book 99% Inspiration. He lives in Stamford, Connecticut.

Author Websites

www.growth-engine.com


Steve Franklin

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Steve Franklin

Title: Celebrate 100: Centenarian Secrets to Success in Business and Life

ISBN: 978-1-118-52564-7

Topic/Genre: General Business/Inspirational

Publication Date: June 2013

Price: $26.95

Availability: Ongoing

Fee. $15,000 plus travel expenses

Steve Franklin is an author, educator, speaker, businessman and centenarian wannabe. He is passionate about capturing the wisdom, wit, and advice of centenarians across America and energetically sharing it with the younger generation. He co-authored two major business textbooks that were adopted in hundreds of colleges and universities across America, educating thousands of college students about principles of business success. His articles have been published in over 40 publications, and his research has been reported in numerous periodicals throughout the nation including The Christian Science Monitor, Los Angeles Times, Atlanta Journal Constitution, Dallas Morning News, Chicago Tribune and many more. He has appeared on dozens of radio and television programs, including the Gannett Broadcasting “Million Dollar Dreams” series aired throughout the country and watched by millions of viewers.

Dr. Franklin was a tenured professor and associate dean, and received the number one teaching evaluation by students three times at Emory University ’s Goizueta Business School. He has consulted with and delivered hundreds of keynote speeches to major organizations throughout North America, Europe, South Africa, and Dubai including Coca-Cola, General Electric, Federal Express, Northwestern Mutual, UPS, AT&T, Johnson and Johnson, IBM, Chick-fi l-A. While at Emory, he cofounded the Emory Center for Healthcare Leadership and now serves on the Board of Regents at Oxford University ’s Harris Manchester College in England and is the Chairman of the Board of Governors for The American University in Dubai.

For the past several years he has visited, videotaped, interviewed, dined, danced, laughed a lot, cried a little, and even exercised with centenarians all across America to capture and share their secrets and love for long and abundant life. Steve ’s goal is to live 120 years healthy, wealthy, and wise with his incredible wife, Elaine. He is over halfway there!

Author Websites

www.100wisdom.com


Chatham Sullivan

9781118434666_cover.indd

Chatham Sullivan

Title: The Clarity Principle

ISBN: 978-1-118-43466-6

Topic/Genre: Management/Leadership

Publication Date: May 2013

Price: $27.95

Availability: Ongoing

No Fee.

Chatham Sullivan is an organizational psychologist and a partner at Pivot, a strategic leadership boutique that helps Fortune 500 executives lead through environments of disruption, uncertainty, and complexity. Chatham has taught at the Wharton School of Business and the School of Social Policy at the University of Pennsylvania and worked closely with executives at many of the world’s leading companies. Chatham currently lives in Belmont, Massachusetts, with his wife, Elizabeth, and their three children, Sophia, Abraham, and Lyra.

Author Sites

http://www.pivotleadership.com

@pivotleadership


James Gorrie

China Crisis

Title: The China Crisis: How China’s Economic Collapse Will Lead to a Global Depression

ISBN: 978-1-118-47077-0

Topic/Genre: Global Economics

Publication Date: May 2013

Price: $40.00

Availability: Ongoing

Fee. $2,500

JAMES R. GORRIE writes on macroeconomic topics, investment strategies, and geopolitical events around the world. He has interviewed experts such as renowned economist James K. Galbraith, currency expert Craig R. Smith, and real estate master George Ross of the Trump Organization. His articles have appeared or been referenced on sites such as MSN Money, Seeking Alpha, and Yahoo! Business News. He has served as Editorial Director and Managing Editor for digital publishing firms and is also an award-winning screenwriter, filmmaker (The Indian), and novelist. James also ghostwrites for both famous and semi-famous personalities in America and abroad. Before writing professionally, James spent over eighteen years in the financial industry. He attended the University of California at Santa Barbara where he reached doctoral candidacy in international relations and comparative politics, with an area specialty in international political economy; he also holds a bachelor’s degree in economics. James lives in Austin, Texas, with his family and is busy writing another novel, a couple of screenplays and his next non-fiction book.


Peter Pollock

9781118540572 cover.indd

Peter Pollock

Title: Web Hosting For Dummies

ISBN: 978-1-118-54057-2

Topic/Genre: Tech/Web Site Development

Publication Date: May 2013

Price: $24.99

Availability: Ongoing

No Fee.

Peter Pollock is a blogger, web host, speaker, stay at home dad and geek. His business passion is to help others achieve their goals with their websites and he’s constantly frustrated that the need to earn a living gets in the way of that; he’d rather do it for free. He attends conferences such as Type-A and Blog World to speak on web hosting, site security and building websites.

Author Sites

http://peterpollock.com

http://facebook.com/peterpollockauthor

http://twitter.com/peterpollock

http://linkedin.com/in/peterpollock



Eric Lowitt

111853834XEric Lowitt

Title: The Collaboration Economy

ISBN: 978-1-118-53834-0

Topic/Genre: Management

Publication Date: April 2013

Price: $39.95

Availability: Ongoing

Fee.

Eric Lowitt is a globally recognized consultant and speaker in the fields of strategy, collaboration, and sustainability. He is the author of The Future of Value (Wiley, 2011); his new book, The Collaboration Economy (Wiley, 2013), provides a path toward growth that addresses our most vexing global challenges. Eric was named one of the Top 100 Thought Leaders in Trustworthy Business Behavior in both 2012 and 2013. He has worked for nearly two decades with Accenture, Fidelity Investments, and Deloitte Consulting and earned his MBA from The Wharton School. Eric is the Managing Director of Nexus Global Advisors, a leading strategy, collaboration, and sustainability advisory firm. To learn more about how Nexus Global Advisors can help you, visit: www.nexusglobaladvisors.com

Author Sites

www.ericlowitt.com

www.nexusglobaladvisors.com

www.twitter.com/ericlowitt

www.facebook.com/AuthorEricLowitt

www.linkedin.com/in/ericlowitt/




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