Title: Neuromarketing For Dummies
Topic/Genre: Strategic Marketing
Publication Date: August 2013
No Fee for Seattle area events. Negotiable based on event and location
Andrew Pohlmann has been a leader in business strategy and marketing for over 20 years. In 2008, he led the development of the world’s first global neuromarketing consultancy, helping numerous Fortune 100 and Global 50 firms integrate neuromarketing techniques into their understanding of consumer behavior.
Andrew has held senior leadership roles at Citigroup, JPMorgan Chase, Alticor, and MorseBest Innovation, specializing in corporate strategy, product development, business development, and marketing. He has a deep background in management consulting and entrepreneurship, having helped launch two companies to acquisition. Andrew’s experience has spanned multiple industries and regions, including both institutional and consumer clients in North America, Europe, and Asia.
Andrew has appeared at various events and programs around the globe with CNN International, American Marketing Association, ESOMAR, Nielsen 360, Institute for International Research, American Research Foundation, Ad Week and Foros El Spectador. His informative and entertaining presentations will help your organization apply the latest insights from brain research and neuromarketing.