Title: SuperBusiness – How I Started SuperJam from My Gran’s Kitchen

ISBN: 9780857081421

Topic/Genre: Business/Finance

Publication Date: May 2011

Price: $19.95

Availability: Ongoing

Fee, contact us for details.

Fraser Doherty, now 23, set up SuperJam at 14, using his Gran’s jam recipes. After selling his produce at farmers’ markets and to delicatessens, he developed a method of producing jam 100% from fruit.

After setting up production, creating a brand and perfecting his recipes, Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007.

SuperJam now supplies over 2,000 supermarkets around the world (incl. Tesco, Asda Wal-Mart, Morrisons, Sainsbury’s, Waitrose) in countries including Australia, Russia, Denmark, Finland and Ireland.

SuperJam is exhibited in the National Museum of Scotland as an ‘Iconic Scottish Brand’, alongside Irn Bru, Tunnock’s and Baxters and Fraser was named ‘Global Student Entrepreneur of The Year’, the first ever winner from outside North America, one of over twenty awards that the company has received. Gordon Brown, the UK Prime Minister, commended Fraser over dinner at Downing Street, after hearing about his amazing story.

In August 2010, Fraser launched The SuperJam Cookbook, sharing his jammaking secrets with the world. In April 2011, he launched SuperBusiness; a book about his story and everything he has learned. Both books have since become best sellers, on sale at Waterstones, WHSmith and in supermarkets.

The company invests in running ‘SuperJam Tea Parties’ for elderly people who live alone, in care homes or in sheltered housing. SuperJam has hosted over 125 events across the UK, with live music, dancing and, of course, scones and SuperJam. Up to 600 guests attend each of these events and they are growing in popularity every month.

Fraser has also been `Entrepreneur in Residence’ at London Metropolitan University since 2010, delivering lectures and speeches on entrepreneurship.

Recent Talks

Fraser has shared his incredible story through over 250 speeches (76 in 2010), in 17 countries around the world. For multinationals such as Kraft Foods, IBM, Accenture and KPMG, as well as financial institutions including Barclay’s and RBS.

He has spoken at leading universities such as Columbia in New York, the London School of Economics and Moscow State University. He’s been invited to speak at The Scottish Parliament, the Bank of England, the Chartered Institute of Personnel Development and the Institute of Directors.

Many of Fraser’s audiences have been small business owners and budding entrepreneurs – such as at his national tour with Business Link, his speech for Etsy.com at the Hello Etsy conference in Berlin and at the Collegiate Entrepreneur’s conference in Chicago.

Fraser has spoken about Social Media at the British Library, Packaging Design at Howest University in Belgium, FMCG Marketing at the `Food Industry Council’ conference in Vancouver and to over 2,000 schoolchildren at Disneyland.

He has delivered motivational speeches at various university and college graduation ceremonies and provided a `live case study’ for MBA students in Ireland as well as new recruits at the consultancy firm Accenture.

“You have an amazing story to tell”

Gordon Brown, Former UK Prime Minister

“Fraser is an exciting young entrepreneur with an amazing story”

Duncan Bannatyne – BBC `Dragon’s Den’

“He gives hope to anyone who ever dreamed of selling their homemade products to a wider market”

Lorraine Kelly – ITV’s GMTV

“One of the best speakers we’ve ever had. Inspirational, humorous; one of the leading speakers in the UK!”

Liz Cameron, Scottish Chambers of Commerce

“Fraser has taken a product that’s old-fashioned and completely reinvented it; giving it a young and up-to-date image’

Michael Simpson-Jones, Waitrose Supermarkets

“He entertained the audience with a clear and thoughtful talk and handled over 30 minutes of questions with aplomb”

Geoff Riley, Eton College

“Engaging, straight-talking, witty, Fraser tells the story of SuperJam’s incredible success with confidence and style. I would recommend him to fellow conference organisers.”

Jim Riley, Tutor2u

Author Website:

www.fraserdoherty.com