Marketing « Wiley Authorities Speak

Joel Shalowitz

Title: Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

ISBN: 9780787984960

Topic/Genre: Marketing/Health Care

Publication Date: April 2008

Price: $92.00

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Joel I. Shalowitz, MD, MBA, FACP is Professor of Health Industry Management and Director of the Health Industry Management Program at Kellogg as well as a Professor of Medicine and of Preventive Medicine at Northwestern University’s Feinberg School of Medicine. He is also Visiting Professor of Health Industry Management at the Schulich School of Business at York University in Toronto. He is a Diplomate of the American Board of Internal Medicine and a Fellow of the American College of Physicians. His areas of special interest are health insurance, ambulatory care management, quality improvement and international healthcare systems. In 2004 he was a Fulbright Scholar at the Schulich Business School, York University in Toronto and in 2007 he was a Fulbright Senior Specialist and Visiting Professor at Keio University Medical School in Tokyo.

Erik Dafforn

SEO Secrets jacket Erik Dafforn

Title: Search Engine Optimization (SEO) Secrets

ISBN: 9780470554180

Topic/Genre: Search Engine Optimization/Internet/Marketing

Publication Date: March 29, 2011

Price: $34.99

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Erik Dafforn (Carmel, IN) is President of Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. At Intrapromote’s blog and ClickZ.com, he’s written over 200 articles and posts on SEO strategy and techniques, many of which focus on architecture’s effects on the crawling and indexing processes. Erik lives in Indianapolis with his wife and three children.

Author Website:

http://www.intrapromote.com

Allison Cerra

IdentityShift AllisonCerra

Title: Identity Shift: Where Identity Meets Technology in the Networked-Community Age

ISBN: 9781118181133

Topic/Genre: Marketing, Technology, General Business, Computer Science – General Interest

Publication Date: November 22, 2011

Price: $24.95

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Allison Cerra has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories. She has led the marketing, sales and product strategy efforts for several new technologies, including broadband, mobile and video services. She holds two Bachelors degrees from the University of South Florida and Masters of Business Administration and Telecommunications degrees from Southern Methodist University. In addition to Identity Shift, Allison is also the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World and has published several whitepapers and articles about emerging end user broadband trends and market potential for next-generation services. She has served on multiple industry and non-profit boards, including the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.

Author Website:

http://www.theshiftonline.com/

Christina James

IdentityShift Christina James

Title: Identity Shift: Where Identity Meets Technology in the Networked-Community Age

ISBN: 9781118181133

Topic/Genre: Marketing/Technology/General Business/Computer Science

Publication Date: November 22, 2011

Price: $24.95

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Christina James has 15 years experience in marketing and communications in the technology sector. She has helped define, launch and support strategic communications solutions for service providers and for enterprises, particularly in the education and healthcare markets. She has also worked as a marketing consultant and freelance writer. Christina has Bachelor of Arts degrees in journalism and English from Southern Methodist University and a Master of Arts degree in American literature from the University of Texas at Austin. In addition to Identity Shift, Christina is also the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World. Christina enjoys travel in the United States and abroad and, in 2008, added adventure travel to her repertoire when she climbed Mount Kilimanjaro.

Author Website:

http://www.theshiftonline.com/

Joe Waters

Title: Cause Marketing For Dummies

ISBN: 9781118011300

Topic/Genre: Strategic Marketing/Business

Publication Date: July 22, 2011

Price: $24.99

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Joe Waters teaches small nonprofits how to use cause marketing and social media to establish, grow and deepen relationships with stakeholders. He blogs at the web’s #1 cause marketing blog, Selfishgiving.com. Most recently, Joe was Director of Cause Marketing for a Boston hospital. He led a team of marketing, sales, and event professionals. He has worked with many local and national companies, including Pepsi, Valvoline Instant Oil Change, Staples, Zipcar, Fuddruckers, Virgin America and The Boston Bruins. Joe is a regular contributor to The Huffington Post, The Chronicle of Philanthropy and Care2.com’s Trailblazers for Good.

Author Website:

www.selfishgiving.com

Brian Solis

9781118077559.pdf 571095_cover.indd

Title: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

ISBN: 9781118077559

Topic/Genre: Marketing & Sales

Publication Date: November 7, 2011

Price: $24.95

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Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His last book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. His new book, The End of Business as Usual introduces businesses to the emergence of a new generation of connected consumers.

Author Website:

http://briansolis.com

Steve Cone

StealTheseIdeas steve_cone_hi_res

Title: Steal These Ideas! Second Edition: Marketing Secrets That Will Make You a Star

ISBN: 9781118004449

Topic/Genre: Business/Economics/Marketing

Publication Date: October 10, 2011

Price: $24.95

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Steve Cone (New York, NY) is the Chief Marketing Officer of The Brierley Group comprised of four businesses including Ad Gateway, a revolutionary online advertising channel, e-Rewards, the world’s largest online market research panel, Brierley+Partners, a customer relationship marketing agency, and The Brierley Group, a loyalty program design and implementation team. Previously, Steve served as Chief Marketing Officer of Epsilon from 2007 to early 2010. From 2000 through 2007, Steve was Managing Director and head of advertising and brand management at Citigroup Global Wealth Management. He also coordinated worldwide brand management for all of Citigroup’s businesses in more than 100 countries and encompassing 200 million customers. Prior to joining Citigroup, Cone was president of Fidelity’s retail business and Fidelity’s Chief Marketing Officer. Cone is one of the most respected figures in marketing today. Over his thirty-five year career he was instrumental in creating many of the Airline, Hotel, and Retail loyalty programs millions participate in as well as major campaigns for Apple, American Express, Federal Express, and other global brands.  Steve lectures on marketing strategy and tactics at leading universities and businesses around the world.

David Meerman Scott

9781118026984_cover.indd DavidMeermanScott2
Title: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

ISBN: 9781118026984

Topic/Genre: Business

Publication Date: August 11, 2011

Price: $19.95

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David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more.

Affiliations: Board of advisors of HubSpot, board of advisors of Eloqua, board of advisors VisibleGains, board of advisors of Newstex, advisory board of the Grateful Dead Archive at UC Santa Cruz, member of the digital media advisory board of HeadCount, board of directors of Nashaquisset, previous board of directors at NewsWatch (sold to Yahoo Japan) and Kadient (merged with Sant).

Author Websites:

www.WebInkNow.com

www.davidmeermanscott.com

Kristopher Jones

Kris joens book kris-jones-headshot

Title: Search Engine Optimization: Your visual blueprint^TM for effective Internet marketing, 2nd Edition

ISBN: 9780470620755

Topic/Genre: Internet/Search Engine Optimization/Marketing

Publication Date: July 23, 2010

Price: $29.99

Availability: Ongoing

No fee

Kristopher B. Jones (Wilkes-Barre, PA) is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought-after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

Kristopher was the former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network, which Kris founded in 1999. During Kris’ tenure at Pepperjam the company was recognized for three consecutive years by Inc. magazine as one of the fastest growing companies in the United States, and was celebrated as one of the best places to work in the State of Pennsylvania. Pepperjam was acquired by GSI Commerce (NASDAQ — GSIC), an e-commerce solutions and marketing services provider, in September 2009.

Author Websites:

Joel Shalowitz

Erik Dafforn

Allison Cerra

Christina James

Joe Waters

Brian Solis

Steve Cone

David Meerman Scott

Kristopher Jones

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