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Steve Cone

StealTheseIdeassteve_cone_hi_res

Title: Steal These Ideas!  Second Edition:  Marketing Secrets That Will Make You a Star

ISBN: 9781118004449

 
 

Topic/Genre: Business/Economics/Marketing

 

Publication Date: October 10, 2011

Price: $24.95

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Steve Cone (New York, NY) is the Chief Marketing Officer of The Brierley Group comprised of four businesses including Ad Gateway, a revolutionary online advertising channel, e-Rewards, the world’s largest online market research panel, Brierley+Partners, a customer relationship marketing agency, and The Brierley Group, a loyalty program design and implementation team. Previously, Steve served as Chief Marketing Officer of Epsilon from 2007 to early 2010. From 2000 through 2007, Steve was Managing Director and head of advertising and brand management at Citigroup Global Wealth Management. He also coordinated worldwide brand management for all of Citigroup’s businesses in more than 100 countries and encompassing 200 million customers. Prior to joining Citigroup, Cone was president of Fidelity’s retail business and Fidelity’s Chief Marketing Officer.  Cone is one of the most respected figures in marketing today. Over his thirty-five year career he was instrumental in creating many of the Airline, Hotel, and Retail loyalty programs millions participate in as well as major campaigns for Apple, American Express, Federal Express, and other global brands. 
Steve lectures on marketing strategy and tactics at leading universities and businesses around the world.

Mari Smith

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Title: The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

ISBN: 9781118063064

Topic/Genre: Tech/ Internet Business

Publication Date: October 2011

Price: $24.95

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Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. She travels the United States and internationally to deliver keynotes and lead social media training events. Fast Company describes Mari as “a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter.  With her popular blog at MariSmith.com, and her large, loyal following on both Facebook and Twitter, Mari is considered one of the top resources and thought leaders in the world of marketing. She regularly appears in media locally and nationally in publications such as The New York Times, The Wall Street Journal, Inc., and Success Magazine.

Author Website:

http://www.marismith.com/speaker/

David Meerman Scott

9781118026984_cover.inddDavidMeermanScott2
Title: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

ISBN: 9781118026984

 
 

Topic/Genre: Business

Publication Date: August 11, 2011

Price: $19.95

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David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more.

Affiliations: Board of advisors of HubSpot, board of advisors of Eloqua, board of advisors VisibleGains, board of advisors of Newstex, advisory board of the Grateful Dead Archive at UC Santa Cruz, member of the digital media advisory board of HeadCount, board of directors of Nashaquisset, previous board of directors at NewsWatch (sold to Yahoo Japan) and Kadient (merged with Sant).

Author Websites:

www.WebInkNow.com

www.davidmeermanscott.com

Kristopher Jones

Kris joens bookkris-jones-headshot

Title: Search Engine Optimization:  Your visual blueprintTM for effective Internet marketing, 2nd Edition

ISBN: 9780470620755

 
 

Topic/Genre: Internet/Search Engine Optimization/Marketing

Publication Date: July 23, 2010

Price: $29.99

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Kristopher B. Jones (Wilkes-Barre, PA) is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought-after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

Kristopher was the former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network, which Kris founded in 1999. During Kris’ tenure at Pepperjam the company was recognized for three consecutive years by Inc. magazine as one of the fastest growing companies in the United States, and was celebrated as one of the best places to work in the State of Pennsylvania. Pepperjam was acquired by GSI Commerce (NASDAQ — GSIC), an e-commerce solutions and marketing services provider, in September 2009.

Author Websites: 

www.krisjones.com

www.facebook.com/krisjonescom

Michael Becker

MobileMarketingFDMichael Becker HS

Title: Mobile Marketing For Dummies®

ISBN: 9780470616680

 
 

Topic/Genre: Mobile Marketing

Publication Date: September 24, 2010

Price: $24.99

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Michael Becker (Sunnyvale, CA) is a leading voice in the mobile world. He heads up the business development arm for iLoop Mobile, an industry-leading mobile marketing solutions provider. He is also on the board of directors for the Mobile Marketing Association.

Author website: 

http://www.iloopmobile.com/company/management/michael-becker

John Arnold

 

9780470616680.pdfJohn Arnold Headshot

Title: Mobile Marketing For Dummies®

ISBN: 9780470616680

 
 

Topic/Genre: Mobile Marketing

Publication Date: September 7, 2010

Price: $24.99

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John Arnold (Belmont, MA) is the president of Aveta Marketing and a technology marketing columnist for Entrepreneur Magazine.

Stephanie Diamond

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Title: Dragon NaturallySpeaking For Dummies, 2nd Edition

ISBN: 9781118083802

Topic/Genre: Marketing/Multimedia/Business

Publication Date: September 16, 2011

Price: $29.99

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Stephanie Diamond (New York, NY) is a thought leader and marketing professional with 20+ years of experience building profits in over 75 different industries. She worked as a Marketing Director at AOL for 8 years where she developed a highly successful line of multimedia products that brought in an annual $40 million dollars in incremental revenue. In 2002, she founded Digital Media Works, Inc., an online marketing company that helps business owners discover the hidden profits in their business.

Author Websites: 

http://www.marketingmessageblog.com

http://marketingmessagemindset.com;

Twitter:  @diamondsf

Joel Comm

 

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Joel Comm

Title:  KaChing:  How to Run an Online Business that Pays and Pays

ISBN:  9780470597675

Topic/Genre:  Business/Marketing

Publication Date: May 26, 2010

Price:  $24.95

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Joel Comm (Loveland, CO) one of the world’s leading experts on making money online, has been creating profitable websites since 1995. He is co-creator of ClassicGames.com, which was acquired by Yahoo in 1997 and is now known as Yahoo Games, one of the most successful multiplayer game sites in the world. In 2005, Joel became widely known in the online marketing realm when he released his first ebook on how to make money with Google AdSense. A bestseller, the book was a catalyst for the AdSense Code, which went on to become a NY Times, BusinessWeek, and Amazon.com bestseller. His newest book, Twitter Power (Wiley) has sold approximately 25,000 copies since its February 2009 release. Joel has become an in-demand presenter for Internet marketing, business, and personal development conferences, and has spoken at multiple events, appearing on stage with some of the biggest names in the industry. He now devotes his time to teaching others how to generate revenue online.

Author Website: 

www.joelcomm.com

 

Chris Brogan

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Title: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Revised and Updated)

ISBN: 9780470635490

 
 

Topic/Genre: Business, Marketing

 

Publication Date: July 30, 2010

Price: $16.95

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Chris Brogan is a leading authority on blogs, highly ranked by Technorati.com. With over 10 years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today. He is co-founder of New Marketing Summit, the popular new media conference series that focuses on how to use social media tools to build relationships; more than 40 events have been executed all over the globe. He is also the co-founder of PodCamp.  Chris helps businesses and individuals understand community and relationship development through the use of social media tools like blogging, podcasting, and video.  Chris is also the author of The Social Media 100:  Tactics and Tips to Develop Your Business Online.

Author Website: 

http://www.chrisbrogan.com

 

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