Title: The Complete Guide to Simulations and Serious Games: How the Most Valuable Content Will be Created in the Age Beyond Gutenberg to Google
Publication Date: April 2009
Clark Aldrich is a global education thought leader, and one of the top educational simulation and interface designers in the world. He has been called a ‘guru’ by Fortune Magazine and a ‘maverick’ by CNN. Aldrich’s products have been patent winning, generated millions in revenues, and are market leaders in their categories. They have been proven to drive long term desired changes in behavior, and have been translated and deployed in dozens of countries and languages. He combines best practices from corporate, academic, and military environments. As well, he is a globally sought-after industry analyst, speaker, and writer, who serves on boards of universities, of companies, and in the intelligence community.
Clark Aldrich founded and is the Managing Partner of Clark Aldrich Designs LLC. Clark Aldrich and his colleagues work with organizations both at the board-level and hands-on in the areas of simulation design and other advanced communication strategies. Clients include Cisco, Microsoft, Motorola, Department of Defense, Center for Army Leadership, Harvard Business School Publishing, HP, Shell, GM, UPS, McDonald’s, World Anti-Doping Agency, and parts of the intelligence community. Aldrich is also the author of five books (from oldest to newest), Simulations and the Future of Learning, Learning By Doing, The Complete Guide to Simulations and Serious Games, Learning Online with Games, Simulations, and Virtual Worlds, and Unschooling Rules. Aldrich’s fifth book was Unschooling Rules in 2011. The premise of this book was that current education models have been sub optimized around a series of assumptions (classrooms, books, broad curricula, transcripts) that will resist significant improvement while in place. He advocates that education researchers and change agents look to home schoolers and unschoolers as environments of and for innovation.
Previously, Aldrich was the founder and former director of research for Gartner’s e-learning coverage. He earned from Brown University a degree in Cognitive Science (during which he also taught at a leading environmental education foundation), and earlier in his career worked on special projects for Xerox’ executive team. He also served for many years as the Connecticut Governor’s representative on the education task force Joint Committee on Educational Technology and volunteered on several non-profit organizations aimed at child advocacy.